Out of college graduate I had the pleasure of working with one of my faculty members for her dance convention. They had no designer before, all they had was a logo and assets that needed to be completed. Their asset creation process didn’t have a set criteria for development. Throughout my journey I made lanyards, medals, and pins to gobos, schedules, and banners, membership cards, packaging, that would reinforce their brand identity.
My strategy?
Maintain and add to their their visual brand identity by standardizing typography, color palette. Creating templateable assets that could be used for each city that helped maximize time and effort.
What I learned?
Visual guidelines help a company maintain consistency over time and speed up workflows. However, it's the brand values that the company instills in the people that make clients come back again and again.
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LADM Modular Schedule
Out of college graduate I had the pleasure of working with one of my faculty members for her dance convention. They had no designer before, all they had was a logo and assets that needed to be completed. Their asset creation process didn’t have a set criteria for development. Throughout my journey I made lanyards, medals, and pins to gobos, schedules, and banners, membership cards, packaging, that would reinforce their brand identity.
My strategy?
Maintain and add to their their visual brand identity by standardizing typography, color palette. Creating templateable assets that could be used for each city that helped maximize time and effort.
What I learned?
Visual guidelines help a company maintain consistency over time and speed up workflows. However, it's the brand values that the company instills in the people that make clients come back again and again.
LADM Social Media Feed
LADM Instagram Filter
LADM Modular Schedule
Out of college graduate I had the pleasure of working with one of my faculty members for her dance convention. They had no designer before, all they had was a logo and assets that needed to be completed. Their asset creation process didn’t have a set criteria for development. Throughout my journey I made lanyards, medals, and pins to gobos, schedules, and banners, membership cards, packaging, that would reinforce their brand identity.
My strategy?
Maintain and add to their their visual brand identity by standardizing typography, color palette. Creating templateable assets that could be used for each city that helped maximize time and effort.
What I learned?
Visual guidelines help a company maintain consistency over time and speed up workflows. However, it's the brand values that the company instills in the people that make clients come back again and again.
LADM Social Media Feed
LADM Instagram Filter
LADM Modular Schedule
