My strategy?

First started by understanding his work, personality, and goals, figuring out the key points that he wanted to include in his identity. From their we created visual references for each brand attribute which in the end, contributed to the logomark, color palette, and typography.

What I learned?

Starting work from a place of understanding the individual and their identity makes it easier to understand the choices visually, everything is connected and being clear with that point is essential for an authentic brand.