Charade Dance Academy is a competitive dance studio located in Garden Grove, CA. As their operations grew they were looking to solidify their brand identity, including values, mission, and visual identity.
My strategy?
Collaborating with a designer we researched competitors, polled current staff, and parents, identifying core values and the mission of the company. It allowed us to create work that resonated with the Charade Family, updating the logomark, color palette, typography, design system, photographic style, and templateable content.
What I learned?
Design stems from a company’s values, and those values are shaped by the culture of the people.
Charade Brand Values
Class Schedule
Charade Dance Academy is a competitive dance studio located in Garden Grove, CA. As their operations grew they were looking to solidify their brand identity, including values, mission, and visual identity.
My strategy?
Collaborating with a designer we researched competitors, polled current staff, and parents, identifying core values and the mission of the company. It allowed us to create work that resonated with the Charade Family, updating the logomark, color palette, typography, design system, photographic style, and templateable content.
What I learned?
Design stems from a company’s values, and those values are shaped by the culture of the people.
Charade Brand Values
Class Schedule
Charade Dance Academy is a competitive dance studio located in Garden Grove, CA. As their operations grew they were looking to solidify their brand identity, including values, mission, and visual identity.
My strategy?
Collaborating with a designer we researched competitors, polled current staff, and parents, identifying core values and the mission of the company. It allowed us to create work that resonated with the Charade Family, updating the logomark, color palette, typography, design system, photographic style, and templateable content.
What I learned?
Design stems from a company’s values, and those values are shaped by the culture of the people.
Charade Brand Values
Class Schedule
